Public Listening

Organizations hire people to tell their customers and communities what they need, rather than listening first to what those customers and communities want from the organization. For six years, Larry Werner managed listening programs for the Star Tribune’s newsroom. It’s amazing how much you learn about what you should be doing when you spend a little time listening before leaping to judgment. Our method of listening is different from a focus group. It's called a "community conversation." Give us a chance to organize listening programs for your company or agency. If a newspaper can learn to listen, anyone can.